The Federation of Indian Women Entrepreneurs (FIWE) has organized online webinar Knowledge Series 10: ONDC Introduction, Orientation, and Seller Onboarding on 18th June 2024 from 03:00 PM to 05:00 PM with Ms. Rutuja Pangaonkar from ONDC & Ms. Nisha Ahuja from Mystore

More than 40 participants has attended the webinar.

Summary of Rutuja Pangaonkar’s Presentation on ONDC:

Rutuja Pangaonkar introduced ONDC (Open Network for Digital Commerce) as a digital infrastructure initiative under the Ministry of Commerce and Industry, comparable to UPI (Unified Payments Interface). ONDC’s primary goal is to democratize digital commerce by offering national market access to small businesses. Unlike traditional platforms, ONDC functions as a network, connecting various e-commerce platforms and enabling sellers to list products once and make them visible across multiple platforms.

Key points discussed by Rutuja Pangaonkar:

  1. Digital Infrastructure: ONDC operates as a facilitator for digital commerce services, providing connectivity and access to a wide market.
  2. Market Access: It aims to provide a level playing field for small businesses by offering a national market reach.
  3. Single Listing: Sellers can list their products once on ONDC and gain visibility across multiple buyer platforms.
  4. Comparative Advantages: Rutuja highlighted ONDC’s lower commission rates compared to established platforms like Amazon, making it an attractive option for sellers.

She encouraged potential sellers to explore ONDC via the MyStore platform, where they can manage operations seamlessly. Rutuja emphasized the simplicity of onboarding, highlighting that there are no registration or subscription fees for sellers.

Discussion Led by Nisha Ahuja on Mystore:

Nisha Ahuja continued the session, providing insights into the operational details of Mystore, the platform where sellers can onboard and manage their products effectively.

Key points discussed by Nisha Ahuja:

  1. Platform Introduction: Nisha introduced Mystore as an online store application catering to various product categories such as fashion, electronics, agriculture, and health.
  2. Seller Onboarding: She detailed the registration process for sellers, which involves filling out a basic form with contact details, business information, GST number, and completing KYC for billing.
  3. Dashboard Features: Sellers gain access to an admin panel on Mystore where they can add products, manage orders, and set shipping and return policies.
  4. Customization Options: Sellers can customize settings related to product listings, cancellation policies, shipping availability, and delivery times.
  5. Verification and Approval: After submission, seller details are verified by the team, and once approved, sellers can start managing their storefronts.

Discussion Among Participants:

Participants engaged in discussions about various aspects of using an e-commerce platform, including:

  • Product Listing and Categorization: How to efficiently manage product data across different platforms.
  • Taxation and Compliance: Clarifications on GST requirements and implications for sellers.
  • Operational Flexibility: Utilizing integrated sales channels and logistics networks for efficient order fulfillment.
  • Comparative Advantages: Highlighting Mystore’s competitive commission rates and flexible logistics options compared to other major marketplaces.


The session concluded with participants expressing interest in leveraging Mystore and ONDC for their business needs. Nisha Ahuja reiterated the support available for sellers and encouraged further exploration of the platform’s features. The session facilitated a detailed understanding of how small businesses and entrepreneurs can utilize digital infrastructure to expand their market reach effectively.


Participants were encouraged to contact via email for any further queries or assistance needed regarding registration, product listing, or operational setup on Mystore. Nisha Ahuja thanked all participants for their active participation and valuable insights shared during the session.

This report summarizes the comprehensive discussion on ONDC and Mystore, highlighting key insights, discussions, and the collaborative atmosphere aimed at empowering small businesses in digital commerce.

Watch full webinar on YouTube:


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